Wednesday, July 22, 2009

Size Does Matter

The ongoing move to our new retail site is letting me know I've been living in a rose bubble these past few years. We are so used to dealing with rose people and passionate gardeners who are familiar with mail order plants being smaller, that I forgot what the general public wants when they drive up to a garden center.

They want a large one.

As large as possible.

And they want it NOW!

And even in this economy they are willing to pay a higher price.

Case in point.

We had just transplanted some Mons. Tillier roses from their smaller liner pots that we ship in, into two gallon pots for the retail area. Some good potting soil, nice organic fertilizer, patience and Mother Nature means in about 4-6 weeks that rose will be much bigger and indeed a more attractive plant to sell.

A customer walked in just a few days after we did this and wanted those larger pots. Trish told the person they had just been transplanted and were in fact the same size as the smaller ones, which were less money. Nope, the person insisted, I want the larger ones. Trish said that would be fine just leave them in the pots for a few months. Our motto is give them honest information and then give them the rose they want.

The customer went off happily with three great, newly transplanted, roses and we learned something.

Better to sell the same plant for $22.95 in a larger pot than $15.95 in a smaller pot.

You see, size does matter. To our bottom line!

1 comment:

  1. Maybe they just appreciate your saving them the trouble of potting up :-)